# SupportPay Research Record

Accessed: 2026-06-19

Deck reviewed: `/Users/kevinweatherman/Downloads/D2C + Consumer/SupportPay Managed Costs Divorced Parents.pdf`

Rendered slide contact sheet: `/Users/kevinweatherman/Documents/deck-review/output/research/supportpay_contact_sheet.jpg`

## Current Status Overlay

| Signal | Current Read | Source Notes |
|---|---|---|
| Operating status | Active | Official site is live with web app, mobile app links, families, employers, and enterprise sections. LinkedIn has current posts and current Crunchbase module data. |
| Headcount signal | Active / small-team signal | LinkedIn lists 11-50 employees and 10 discoverable employees. Tracxn lists 56 employees as of 2019, but current public employee count should stay source-specific. |
| Confidence | Medium-High | Active product status and current LinkedIn activity are strong. Exact headcount and funding totals vary across sources. |
| Funding outcome | Follow-on funding after deck | The 2020 deck sought $600K. SupportPay later raised a public $3.1M Seed / strategic round in late 2023 / Jan 2024, with LinkedIn showing HearstLab plus 6 investors. |
| Reference value | Strong for family fintech / legaltech SaaS | Useful for painful workflow mapping, emotionally charged problem framing, MRR/CAC/payback metrics, family-law channel strategy, and B2C-to-B2B expansion. |

## Company Snapshot

| Field | Data |
|---|---|
| Company | SupportPay |
| Founded | 2011 in Tracxn, 2014 in Inc / LinkedIn-related profiles |
| Headquarters | Charlotte, NC |
| Founder | Sheri Atwood |
| Original deck category | Child support, co-parenting expenses, family-law fintech |
| Current public category | Modern family finance, caregiving, employee benefits, and financial wellness |
| Deck type | 26-page seed-style pitch document created June 2020 |
| Public funding trail | $1.5M 2015 round; $4.1M 2016 Series A; $3.1M 2023/2024 round; about $10M database total |

## Executive Synthesis

SupportPay is active and has a clear post-deck funding event. The company has broadened from "managing child support payments directly between parents" into a family-finance platform for co-parents, caregivers, siblings, employers, and enterprise benefits.

The deck is useful because it maps a messy workflow in detail. Slides 7-10 explain why base support and additional child expenses create friction, disputes, documentation gaps, and payment conflict. Slides 17 and 24 are especially useful for founder feedback because they disclose MRR, CAC, payback, average transaction size, paid users, operating expense, cash on hand, headcount plan, and the expected path from a $600K raise to $1M ARR.

The biggest caution is that the company did not appear to hit the deck's most aggressive 2020-2024 forecast. Public estimates from GetLatka show much lower revenue than the deck forecast, even while official site metrics show meaningful usage and impact. Use SupportPay as a strong workflow and mission-driven SaaS reference, not as a clean hypergrowth forecast benchmark.

## Funding And Investor Notes

| Round / Event | Date | Amount | Investors / Notes | Source |
|---|---:|---:|---|---|
| Early angel | 2013 approx | $100K | Marc Benioff and Tim Draper in founder story | Startup Grind |
| Funding round | 2015-04-02 | $1.5M | T5 Capital Partners and high-net-worth individuals | FinSMEs |
| Series A | 2016-12-13 | $4.1M | Fenway Summer Ventures led; Moneta Ventures and Continental Advisors participated | PRNewswire |
| Deck raise ask | 2020-06 | $600K | Planned raise to reach $1M ARR in 6 months | Supplied deck |
| 2023/2024 Seed | 2023-12 / 2024-01 | $3.1M | HearstLab, Connetic Ventures, Michigan Capital Network, Victorum Capital, Render Capital and others | Founder Lodge / LinkedIn |
| Database total | 2026 check | $10M-$10.6M | Multiple rounds | Tracxn / ZoomInfo snippet |

## Team And Founder-Market Fit

Sheri Atwood remains founder and CEO and is the strongest part of the profile. The founder story is directly tied to personal experience with single parenting and financial complexity across households, plus enterprise operating experience from prior roles.

The deck's team slide said the company had a team of 11 US and 5 offshore employees with 200+ years of experience and 94% employees divorced or single parents. Current LinkedIn shows a smaller visible employee set: 11-50 company range and 10 discoverable employees. Keep both source-specific and do not invent a trend line.

## Best Use In Founder Deck Feedback

Use SupportPay as a reference when a founder deck needs:

- A detailed problem workflow where each step creates economic or emotional pain.
- A fintech/legaltech compliance story where records, payments, and disputes matter.
- MRR, CAC, payback, paid user, average transaction size, and operating-plan transparency.
- A channel slide involving professionals, directories, court orders, and content.
- A thoughtful pivot/expansion story from consumer co-parenting to employer benefits and caregiving.

Be careful recommending SupportPay slides when:

- The forecast is too aggressive relative to public revenue estimates.
- Market size is based only on top-down "parents exchange $200B" logic.
- The family-law channel is shown without conversion and referral economics.
- Customer testimonials are not tied to retention, payment completion, or conflict reduction.

## Public-Research Implications For Scoring

- **Outcome score:** Medium-strong. Active company and post-deck $3.1M round, but not a clean hypergrowth outcome.
- **Operating-status score:** Active.
- **Headcount score:** Small / active, source-specific.
- **Comparable strength:** Strong for fintech workflow, family-law/legaltech, emotionally charged problem framing, and SaaS operating plans.
- **Claim-quality score:** Mixed. Product and impact are active; deck forecast needs heavy skepticism.
- **Founder feedback priority:** Pressure-test forecast realism, channel conversion, compliance scope, and actual paid-user expansion.

## Open Data Gaps

- Full Crunchbase/PitchBook details for all 7 funding rounds.
- Exact 2023/2024 round close date and all investors.
- Current ARR, paid users, active users, and retention.
- Current enterprise/employer customer count.
- Current headcount by function.
- Whether SupportPay is growing mainly through family users, employer benefits, or enterprise caregiving partnerships.

## Source List

See `supportpay_sources.csv`, `supportpay_investors.csv`, `supportpay_timeline.csv`, `supportpay_team.csv`, `supportpay_news.csv`, `supportpay_podcasts.csv`, and `supportpay_competitive_context.csv`.