# Jia Research Record

Accessed: 2026-06-21

Deck reviewed: `/Users/kevinweatherman/Downloads/Pitch Decks/Marketplaces/Jia - No Code for Field Operations Seed Deck.pdf`

Rendered slide contact sheet: `/Users/kevinweatherman/Documents/deck-review/output/research/jia_contact_sheet.jpg`

## Current Status Overlay

| Signal | Current Read | Source Notes |
|---|---|---|
| Operating status | Active product / active niche GTM | Official site is live, app stores list Jia Field Works, a 2024 Oakland Chinatown CBD RFP requires Jia reporting, and IDA pages list Jia as a 2025 and 2026 sponsor. |
| Headcount signal | Small; growth not verified | LinkedIn lists 2-10 employees; ZoomInfo lists 1-10 employees. Do not mark as growing without a stronger trend source. |
| Funding outcome | Not publicly verified | Supplied seed deck asks for $2M. This pass did not find a reliable public seed/later-round announcement for Jia Technologies. |
| Reference qualification | Not yet qualified as successful benchmark | Good active-product marketplace/vertical SaaS reference, but keep out of “successful raise” suggestions until funding and growth bar is met. |

## Company Snapshot

| Field | Data |
|---|---|
| Company | Jia / Jia Technologies Inc. |
| Website | https://getjia.co/ |
| Category | Field service management / field operations SaaS / no-code workflow platform |
| Current wedge | Place-management organizations: CBDs, BIDs, DDAs, municipal governments, nonprofits, cleaning, maintenance, outreach teams |
| Headquarters | San Francisco, California per LinkedIn and ZoomInfo |
| Founded | 2020 per LinkedIn |
| Deck-era team | Edgar Pavlovsky, Adam Lowe, Edward Pavlovsky |
| Deck ask | $2M target raise |
| Deck traction | $168K annual run rate, 100% retention, 86% revenue locked through June 2021, productivity claims |

## Executive Synthesis

Jia is a strong vertical SaaS / workflow-operations deck for founders pitching a wedge into a non-office workforce. The deck’s best move is crisp positioning: generalist no-code platforms are too horizontal for field service, while incumbent FSM tools are too rigid and underused. Jia then claims a specific product foundation - maps, GIS, GPS, dispatch, task workflows, mobile templates - and converts that into a narrow initial market: maintenance contractors.

The public status story is better than the funding story. Jia appears active: the official website positions the product for place-management organizations, Google Play and Apple list Jia Field Works, a 2024 procurement document says Oakland Chinatown CBD uses Jia for field-service reporting, and the International Downtown Association lists Jia as sponsor in 2025 and 2026. The weakness is scale/outcome validation: LinkedIn and ZoomInfo both show a small team, and this pass did not find a public funding announcement after the supplied $2M seed ask.

Use Jia as an active-product reference for vertical SaaS/storytelling, not yet as a successful funding benchmark.

## Best Slides For Founder Feedback

- **Slide 4 - Competitive map:** strong two-axis positioning around no-code flexibility and location/GIS quality.
- **Slide 8 - Beachhead to expansion:** starts in maintenance contractors before pointing to utilities and construction.
- **Slide 10 - Momentum:** combines ARR, retention, forward revenue visibility, and a customer quote.
- **Slide 12 - Raise/use of funds:** connects the $2M ask to headcount and run-rate milestones.

## Feedback Risks

- ROI claims on slide 9 need measurement support.
- Market sizing on slide 8 uses broad industry revenue rather than software-spend or bottom-up ACV.
- Team slide does not fully explain field-operations domain expertise or sales ownership.
- The ask slide needs pipeline assumptions and sales capacity logic behind the 10x run-rate plan.
- Public later funding and headcount growth are not verified, so Jia should not be promoted as a successful-raise reference yet.

## Source List

See `jia_sources.csv` for source audit.