Company Snapshot
First-Pass Deck Facts
| Company | GEM |
| Source file | Gem - Vitamins for Women.pdf |
| Document type | deck |
| Category guess | Vitamins and nutrition |
| Deck stage guess | Seed-style |
| Page count | 29 |
| Positioning hypothesis | Whole-food vitamin and nutrition brand for women. |
Slide Inventory
Extracted Text And Section Guess
Text extraction is a starting point only. Visual slide review is still required for layout, charts, logos, and images.
| Slide | Title Guess | Section | Keywords | Extracted Text Preview |
|---|---|---|---|---|
| 1 | Reinventing Daily Wellness Habits | Team | fundraise | Reinventing Daily Wellness Habits CONFIDENTIAL INVESTOR DECK |
| 2 | “CONVENIENT, DELICIOUS, | Deck slide | needs-review | “CONVENIENT, DELICIOUS, AND SATISFYING.” MICHELE GEM, LEMON |
| 3 | Slide 3 | Deck slide | needs-review | |
| 4 | CONFIDENTIAL INVESTOR DECK | Market | market,fundraise | CONFIDENTIAL INVESTOR DECK 4 OVER 50% OF U.S. WOMEN TAKE DIETARY SUPPLEMENTS With a total global market share of $161B SOURCE: https://www.crnusa.org/CRN-consumersurvey-archives/2 015/ https://www.grandviewresearch.com/industry-analysis/functional-food-market https://www.reportsanddata.com/report-detail/dietary-supplements-market ELDERS ( |
| 5 | CONFIDENTIAL INVESTOR DECK | Team | fundraise | CONFIDENTIAL INVESTOR DECK STRIPPED OF CRITICAL PHYTONUTRIENTS ARTIFICIAL & SYNTHETIC INADEQUATE ABSORPTION MISLEADING LABEL CLAIMS PILL FATIGUE & NAUSEA TOXIC FILLERS, BINDERS, & ADDITIVES 5 THE AVERAGE SUPPLEMENT IS NOT BUILT FOR WELLNESS They are poorly designed for our bodies and our heal th |
| 6 | CONFIDENTIAL INVESTOR DECK | Market | market,fundraise | CONFIDENTIAL INVESTOR DECK 6 BEAUTY NO SYNTHETIC FILLERS, COLORANTS, OR BINDERS GLUTEN-FREE SOY-FREE, CORN-FREE, VEGAN FEMALE FOUNDED, MADE IN THE USA DESIGNED TO FILL NUTRIENT GAPS IN DIETS HIGH BIOAVAILABILITY WITH REAL FOOD COMPLIMENTARY INGREDIENTS + 100+ PHYTONUTRIENTS BALANCE ENERGY CLARITY INTRODUCING A NEW HOLISTIC HEALTH HABIT Th |
| 7 | “I SINCERELY LOVE | Deck slide | needs-review | “I SINCERELY LOVE THIS SUPPLEMENT IT IS IN FACT A GEM. I felt more energetic and it has so many vital herbs in one little square. I highly recommend it. Thank you for sharing with me and the world your GEM :)’” MICHELLE GEM, CACAO |
| 8 | CONFIDENTIAL INVESTOR DECK | Traction | fundraise,growth | CONFIDENTIAL INVESTOR DECK 8 GEM CUSTOMER RESULTS 96% OF CUSTOMERS SAID THEIR SKIN IS CLEARER 90% OF CUSTOMERS SAID THEY HAVE STRONGER HAIR AND NAILS 82% OF CUSTOMERS SAID THEY FEEL LESS STRESSED 71% OF CUSTOMERS SAID THEY ARE MORE HORMONALLY BALANCED 81% OF CUSTOMERS SAID THEY HAVE MORE ENERGY 83% OF CUSTOMERS HAVE MORE REGULAR DIGESTION |
| 9 | “I LOVE MY GEM … | Deck slide | needs-review | “I LOVE MY GEM … I’ve been enjoying these powerful little morsels for four months now with my morning coffee, yummy! More energy, less anxiety, better sleep and clearer skin!” DIANNE GEM, PEPPERMINT |
| 10 | CONFIDENTIAL INVESTOR DECK | Traction | revenue,fundraise,growth | CONFIDENTIAL INVESTOR DECK 35000 70000 105000 140000 10 GROWTH TRAILING 30-DAYS $1.7M ARR 140,000 130,000 120,000 110,000 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 0CT 2018 NOV 2018 DEC 2018 JAN 2019 FEB 2019 MAR 2019 APR 2019 MAY 2019 JUN 2019 AUG 2019 GROSS REVENUE JUL 2019 AVG MOM GROWTH 20% GM PER CUSTOM |
| 11 | "Found out about GEM through Instagram and | Market | market | "Found out about GEM through Instagram and wanted to just try it out. BUT IT’S SO WONDERFUL AND FANTASTIC I’M GOING TO KEEP WITH THE SUBSCRIPTION! Maybe it’s the subtle lemony taste, it’s cute cube shape or it’s actual multivitamin goodness, but it definitely brings me so much joy in the morning and I look forward to taking my GEM every d |
| 12 | CONFIDENTIAL INVESTOR DECK | Traction | fundraise,growth | CONFIDENTIAL INVESTOR DECK 12 SUBSCRIBERS 100% 80% 60% 40% 20% 0% PERIOD 1 PERIOD 2 PERIOD 3 PERIOD 4 PERIOD 5 PERIOD 7 PERIOD 9 PERIOD 10 PERIOD 6 PERIOD 8 ALL SUBSCRIBERS // AVG RETENTION % OVER ONE YEAR PERIOD 11 SAMPLE PACK CONVERSION RATE 70% 0.25 0.5 0.75 1 100% 85% 61% 46% 39% 32% 28% 25% 23% 21% 22% 20% PERIOD 12 ACTIVE SUBSCRIBER |
| 13 | CONFIDENTIAL INVESTOR DECK | Team | fundraise | CONFIDENTIAL INVESTOR DECK 13 CURRENT SKUS |
| 14 | CONFIDENTIAL INVESTOR DECK | Market | market,fundraise | CONFIDENTIAL INVESTOR DECK 14 COMPETITIVE MATRIX HIGH MICRONUTRIENT DENSITY FOOD VITAMIN Pills Sachets Tablets Powders Gummy Bars & Bites LOW MICRONUTRIENT DENSITY |
| 15 | CONFIDENTIAL INVESTOR DECK | Team | fundraise | CONFIDENTIAL INVESTOR DECK 15 We’re on a mission to improve daily women and plane tary health by developing innovative applications for cellular agriculture. WOMAN'S HEALTH PIPELINE CONCEPT RESEARCH BENCH DEVELOPMENT QA & TESTING SCALE UP + MORE All Women-Essentials All Women-Flavor Expansion Menopause Prenatal Teenage / Kids LIFE STAGE U |
| 16 | CONFIDENTIAL INVESTOR DECK | Team | fundraise | CONFIDENTIAL INVESTOR DECK 16 FUTURE SKUS |
| 17 | CONFIDENTIAL INVESTOR DECK | Team | fundraise | CONFIDENTIAL INVESTOR DECK 17 Text-to-order | Snooze or Skip | Swap Flavors | Chat with GEM Concierge Effortless management of your GEM subscription offe ring personalization & convenience CONVERSATIONAL COMMERCE |
| 18 | CONFIDENTIAL INVESTOR DECK | Team | fundraise | CONFIDENTIAL INVESTOR DECK 18 GEM CUSTOMER REVIEWS “I am finally getting all of the nutrients I need from a whole food. Nutrition is the foundation of a healthy life, and GEM is the perfect and necessary addition for ALL women. I can't recommend it more.” “I've been mindlessly consuming various daily supplements for years and now feel ful |
| 19 | CONFIDENTIAL INVESTOR DECK | Market | market,team,fundraise | CONFIDENTIAL INVESTOR DECK å 19 @MARIAMENOUNOS Emmy Award Winning Journalist and NYT Best Seller “I don’t like vitamins, generally, and that’s because I don’t like swallowing pills and I also don’t like swallowing things I don’t understand. You sent me your GEM vitamins and I’m going to tell you that was the first time I actually was very |
| 20 | CONFIDENTIAL INVESTOR DECK | Team | fundraise | CONFIDENTIAL INVESTOR DECK 20 GEM IN THE WILD |
| 21 | CONFIDENTIAL INVESTOR DECK | Traction | revenue,market,team,fundraise,growth | CONFIDENTIAL INVESTOR DECK 21 JOHN PACE Paid Acquisition Led user acquisition at Honest Co + Soylent ERIC ANDREWS Finance Manager Head of Finance @ iD Tech Campus, Merrill Lynch NILSA TOPPE Biz Dev Strategist Equity Derivative Sales at Goldman Sachs ANTHONY ALAMADA Scientific Advisor R+D at Seed, Founder of IMAGINutrition HAILY MARZULLO D |
| 22 | CONFIDENTIAL INVESTOR DECK | Ask / Use of Funds | team,fundraise | CONFIDENTIAL INVESTOR DECK 22 USE OF FUNDS 45% 30% 25% R&D AQUISITION TEAM Build out of practitioner program and ambassador network Operations and hiring a full-time partnerships lead in Q1 2020 Continued creation & deployment of a multi-product platform. |
| 23 | CONFIDENTIAL INVESTOR DECK | Team | fundraise | CONFIDENTIAL INVESTOR DECK 23 GEM IS REVOLUTIONIZING THE WAY WE NOURISH OURSELVES |
| 24 | Slide 24 | Deck slide | needs-review | |
| 25 | CONFIDENTIAL INVESTOR DECK | Team | fundraise | CONFIDENTIAL INVESTOR DECK APPENDIX |
| 26 | CONFIDENTIAL INVESTOR DECK | Traction | margin,fundraise | CONFIDENTIAL INVESTOR DECK 26 UNIT ECONOMICS WITH SCALABLE MARGINS REFILL PACKS INITIAL TIN SAMPLE POUCH $39.00SELLING PRICE $8.29COGS 79%GROSS MARGIN $14.14COGS + FEES 64%CONTRIBUTION MARGIN $39.00SELLING PRICE $10.10COGS 74%GROSS MARGIN $22.05COGS + FEES 44%CONTRIBUTION MARGIN $10.00SELLING PRICE $2.07COGS 79%GROSS MARGIN |
| 27 | CONFIDENTIAL INVESTOR DECK | Market | market,fundraise | CONFIDENTIAL INVESTOR DECK 27 HOW IT WORKS BUILT TO COMPLEMENT , NOT SUPPLEMENT PHYTONUTRIENTS ESSENTIAL FATTY ACIDS PLANT-DERIVED VITAMINS & MINERALS Complementary bioactive compounds for effective metabolization and best absorption. 15+ vitamins, macrominerals, and trace minerals sourced directly from whole plant and algae sources to fi |
| 28 | CONFIDENTIAL INVESTOR DECK | Market | market,fundraise | CONFIDENTIAL INVESTOR DECK 28 15+ nutrients derived from 13 plants and algae beca use we believe humankind deserves real nutrition from clean, sustainable sources 13 REAL FOOD INGREDIENTS 15+ NUTRIENTS Vitamin D - 20.5 mcg Iron - 1.8 mg Vitamin B1 - .4 mg Vitamin B2 - .5 mg Niacin - 5.8 mg Vitamin B6 - .5 mg Folate - 120 mcg Vitamin B12 - |
| 29 | CONFIDENTIAL INVESTOR DECK | Traction | market,fundraise,growth | CONFIDENTIAL INVESTOR DECK Creating an everyday habit that our customers enjoy a ny time of day ENJOY GEM DAILY 29 MORNING EMOTIONAL FUNCTIONAL ENERGY FOCUS BEAUTY MOOD NIGHT “My new favorite morning routine” “I look forward to eating my little GEM bite before my early morning yoga classes” “Really did not expect to feel “alive” again… th |
Research Queue
Next Checks
- Find official website, LinkedIn, Crunchbase, PitchBook, and company careers page.
- Verify whether the company is active, acquired, shut down, or pivoted.
- Capture current headcount and headcount-growth signal with source-specific values.
- Research pre-seed, seed, and first later institutional round details.
- Identify founder interviews, podcasts, recent news, and investor announcements.
- Map strongest slides to later validation and founder-facing feedback examples.
Source Audit
Current Sources
| Source | Facts Used | Reliability |
|---|---|---|
| Gem - Vitamins for Women.pdf | Deck artifact, slide count, extracted text, visual contact sheet. | Company-authored or investor-authored; unverified. |