Operator pattern
Start with customer truth.
Find why current users buy, who uses the product, and what value they describe in their own words.
Microsite premise
This is a working room for GTM decisions.
The source archive has 43 linked files, 6 bonus files, 44 transcribed sources, and 10 operating categories. The microsite turns that private material into a founder-safe tool.
Operator pattern
Sales system
Turn proof into repeatability.
Codify the story, target list, call reports, stage rules, trial success, QBRs, and hiring plan.
Founder path
Use it in the next conversation.
Bring the deck, pipeline assumptions, messy objections, and target accounts into a sharper working session.
Interactive diagnostic
Find the weakest GTM link.
Score the current motion. The playbook will point to the first system that needs attention.
0GTM score
Playbook map
Eight systems, one motion.
Click each module to see the question, the operating principle, the artifact family, and the next actions.
Stage planner
What to do next depends on how repeatable the sale is.
Pipeline math
Pressure-test the motion before hiring around it.
Change the assumptions and watch expected pipeline value move. This is deliberately simple; it forces a founder to understand the levers.
Expected new ARR from this batch
Motion choice
SMB vs. Enterprise is mostly a GTM decision.
Artifact library
The source archive becomes a founder-facing toolkit.
Distilled from Kevin's GTM source doc and local GTM Sales Overview Library transcripts. Raw source artifacts are not published by default.
GTM working session
Bring the deck, the target list, and the messy truth.
Kevin is most useful when there is enough real customer signal to sharpen ICP, sales story, investor narrative, pipeline assumptions, and the next GTM hires.